Media Buying& Expo ROI
Make Every Media Investment Accountable
Media Buying & Expo ROI
Practical cases cover B2B marketing, industrial product promotion and EdTech. Bring one anonymised media quotation or expo proposal, an offer and a target buyer profile — sample cases are available.
Buy access to relevant buyers with a clear conversion path.
Offline · 2 hoursThe challenge, the principle, the method.
A prominent platform, large audience or busy exhibition does not establish commercial value. Decide where to invest, how much to commit and what evidence will justify the purchase.
Buy access to relevant buyers with a clear conversion path. Evaluate total cost, audience quality, delivery commitments and expected contribution after service or product delivery costs.
Agenda
Method: Define → Research → Compare → Forecast → Negotiate → Measure — from a media proposal to a measurable buying decision.
Welcome and introductions
Objectives, buyer profiles and conversion actions
Check service offer, sales materials, team capacity, lead capture and follow-up preparation
Audience evidence, buyer access and suitability
Targeting, placement, timing, frequency and creative requirements
Response, qualified leads, sales and break-even using conservative, base and upside scenarios
Refreshment break and networking
Rates, packages, audience overlap, delivery proof, cancellation terms and make-goods
Compare three proposals; allocate a budget and define test, stop and scale rules
Your questions, answered by the specialist
Key takeaways and your certificate
A group photo to close the workshop
Outcomes, not just ideas.
Targeting, placement, timing, frequency and creative requirements in one brief.
Compare media and expo proposals on audience evidence and buyer access.
Conservative, base and upside scenarios before you commit.
Rates, packages, delivery proof, cancellation terms and make-goods.
For the workshop case — lead quality, acquisition cost, sales and collections.
Presented at the close of the workshop.
What you leave with
Leave with a media-buying brief, weighted comparison sheet, budget and break-even calculator, negotiation checklist, and a measurement plan for the workshop case. ROI & review standard: ROI (%) = [(attributable contribution − total campaign cost) / total campaign cost] × 100. Track lead quality, acquisition cost, sales and collections. Separate forecasts from actuals; agree attribution windows. Verify audience and pricing claims, including AI-assisted comparisons.
Every participant takes home the workshop kit.
- WCS folder
- Case exercises
- Buying templates
- Checklist
- A digital calculator
Bring one anonymised media quotation or expo proposal, an offer and a target buyer profile.
- 2-hour practical workshop
- Refreshments & High Tea
- Certificate of Participation
- Workshop kit & calculator
Publicity & AI Campaign Program
This workshop focuses on buying media and expos well. The Publicity & AI Campaign Program covers all of publicity — 6 courses and 45 modules, from how publicity works to forecasting and evaluating campaigns.
Buy access to relevant buyers with a clear conversion path.
AI-Business Hall, 3rd Floor, WCS, Jaipur · To be announced · 2 hours · ₹3,000 per participant
For inquiry: Namrata Mehta · movement@bbv-ai.in