Welcome & Refreshments
Welcome and introductions
Publicity & AI · 2-Hour Workshop
Media Selection &RelationshipDevelopment
Reach the Right Audience. Build Lasting Relationships.
The workshop
Media Selection & Relationship Development
Participants compare channels for an actual enterprise campaign, map relevant journalist beats, develop tailored pitches, and plan follow-up. AI helps organise research; contact details and editorial fit are checked.
Your specialistGaurav SharmaFormer Person Incharge of Global Media Strategy, Chino Corp Japan
Select channels by audience relevance and editorial suitability — and keep the relationships going.
Offline · 2 hoursDateTo be announced
Duration2 hours
VenueAI-Business Hall, 3rd Floor, WCS, Jaipur
Fee₹3,000 per participant
SeatsLimited to 30 participants
FormatOffline · 2 hours
Why this workshop
The challenge, the principle, the method.
Main challenge
Enterprises may choose media for prestige rather than audience fit, rely on a few contacts, and stop outreach after a launch. This leaves campaigns vulnerable to rejection and uneven visibility.
Key principle
Select channels by audience relevance and editorial suitability. Diversify contacts, offer useful verified stories, and maintain professional relationships through consistent, appropriate engagement.
01Match
02Map
03Pitch
04Follow Up
05Sustain
Two hours, step by step
Agenda
Method: Match → Map → Pitch → Follow Up → Sustain — every session builds toward the plan you take home.
Jaipur editionTo be announced₹3,000 per participant
The Agenda
Media Selection & Relationship Development
Lead story · 35 – 60 min
Build an AI-Assisted Media Selection Sheet
Channels compared with AI, checked for editorial fit
The longest session — 25 minutes of hands-on work.
Diagnose Channel Fit & Contact Dependence
Prestige vs. audience fit, and reliance on a few contacts
Compare Audiences, Beats & Editorial Needs
Who each outlet reaches and what its editors need
High Tea
Refreshment break and networking
Prepare Tailored Pitches & Follow-Up
A pitch shaped for one outlet, with follow-up
Plan Diversified Outreach & Continuity
More contacts, and outreach that continues after launch
Questions and Answers
Your questions, answered by the specialist
Closing Notes & Certificate of Participation
Key takeaways and your certificate
Photo Session
A group photo to close the workshop
What you walk away with
Outcomes, not just ideas.
A media selection sheet
Channels chosen for audience relevance and editorial fit.
A draft diversified contact list
Less dependence on a few contacts.
A tailored pitch
A verified, useful story for one outlet.
An outreach tracker & continuity calendar
Follow-up that keeps relationships going.
Certificate of Participation
Presented at the close of the workshop.
Who should attend
PublicistsPR executivesMedia coordinatorsMarketing teamsCommunications managersBusiness owners
Our promise
Reserve your seat What you leave with
Leave with a media selection sheet, draft diversified contact list, tailored pitch, outreach tracker, and continuity calendar. Editorial decisions remain with media outlets; coverage is not guaranteed.
WCS Branded Folder
Every participant takes home a WCS branded folder.
- 7 printed case studies
- 2 business magazines
- A FosCon Blueprint
- A Checklist Sheet
- 1 pen drive
Workshop-specific templates support implementation and review.
The fee
₹3,000per participant
Seats limited to 30 participants
Fee includes- 2-hour practical workshop
- Refreshments & High Tea
- Certificate of Participation
- WCS branded folder
Go deeper
Publicity & AI Campaign Program
This workshop is one practical part of publicity. The Publicity & AI Campaign Program covers all of it — 6 courses and 45 modules, from how publicity works to forecasting and evaluating campaigns.
Limited seats
Select channels by audience relevance and editorial suitability — and keep the relationships going.
AI-Business Hall, 3rd Floor, WCS, Jaipur · To be announced · 2 hours · ₹3,000 per participant
For inquiry: Namrata Mehta · movement@bbv-ai.in