Campaign Design &OutcomeAccountability
Test the Plan. Own the Contribution.
Campaign Design & Outcome Accountability
Participants develop an operating plan for one actual business campaign, including a pilot, owners, capacity checks, fallback actions, and review dates. AI supports task planning and comparison; teams validate the plan.
Define a measurable outcome, test before scaling, and review evidence at agreed milestones.
Offline · 2 hoursThe challenge, the principle, the method.
Enterprises may execute publicity activities without clear outcome ownership, pilot testing, contingency plans, or checks on delivery capacity. Lessons from earlier campaigns may not inform new decisions.
Define a measurable outcome, assign responsibilities within each team's control, test before scaling, and review evidence at agreed milestones. Publicity and operational teams share responsibility where outcomes depend on both.
Agenda
Method: Define → Assign → Pilot → Review → Improve — every session builds toward the plan you take home.
Welcome and introductions
One measurable outcome, and who owns what
Roles, milestones and what each team can deliver
Tasks planned and compared with AI, validated by the team
Refreshment break and networking
Test before scaling, with fallback actions ready
Risks reviewed and review dates agreed
Your questions, answered by the specialist
Key takeaways and your certificate
A group photo to close the workshop
Outcomes, not just ideas.
One actual campaign, planned with owners and milestones.
Who is responsible for what — within each team's control.
When to scale, and what to do if it doesn't go to plan.
Agreed dates to review evidence and improve.
Presented at the close of the workshop.
What you leave with
Leave with a campaign operating plan, responsibility matrix, pilot criteria, contingency checklist, and a 30-day review schedule. Outcomes depend on implementation and factors beyond the team's control.
Every participant takes home a WCS branded folder.
- 7 printed case studies
- 2 business magazines
- A FosCon Blueprint
- A Checklist Sheet
- 1 pen drive
Workshop-specific templates support implementation and review.
- 2-hour practical workshop
- Refreshments & High Tea
- Certificate of Participation
- WCS branded folder
Publicity & AI Campaign Program
This workshop is one practical part of publicity. The Publicity & AI Campaign Program covers all of it — 6 courses and 45 modules, from how publicity works to forecasting and evaluating campaigns.
Define a measurable outcome, test before scaling, and review evidence at agreed milestones.
AI-Business Hall, 3rd Floor, WCS, Jaipur · To be announced · 2 hours · ₹3,000 per participant
For inquiry: Namrata Mehta · movement@bbv-ai.in