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Publicity & AI · 2-Hour Workshop

From Public Attentionto BusinessResponse

Turn Interest into a Coordinated Response

AI-Business Hall, 3rd Floor, WCS, JaipurTo be announced2 hours3,000 per participant
The workshop

From Public Attention to Business Response

Participants map one audience journey, test message understanding, practise spokesperson responses, and connect publicity with sales, admissions, or service teams. AI assists draft FAQs and routing plans; teams approve final responses.

Your specialistGaurav SharmaFormer Person Incharge of Global Media Strategy, Chino Corp Japan

Link audience understanding with clear messages, convenient next steps and prompt enquiry handling.

Offline · 2 hours
DateTo be announced
Duration2 hours
VenueAI-Business Hall, 3rd Floor, WCS, Jaipur
Fee₹3,000 per participant
SeatsLimited to 30 participants
FormatOffline · 2 hours
Why this workshop

The challenge, the principle, the method.

Main challenge

Enterprises may misunderstand their audience, provide unclear next steps, respond slowly, or communicate inconsistently. Poor coordination can cause publicity-generated enquiries to be missed or mishandled.

Key principle

Link audience understanding with clear messages, convenient next steps, prompt enquiry handling, and consistent team communication. Track response quality and improve the journey through feedback.

01Understand
02Explain
03Guide
04Respond
05Review
Two hours, step by step

Agenda

Method: Understand → Explain → Guide → Respond → Review — every session builds toward the plan you take home.

Welcome & Refreshments · 0 – 10 min
01 · 10 – 20 minIdentify Audience & Response GapsWhere enquiries are missed or slowed
02 · 20 – 35 minMap the Journey from Attention to ActionEvery step from first interest to a response
03 · 35 – 60 minBuild an AI-Assisted Response WorkflowDraft FAQs and routing with AI, approved by the team
High Tea · 60 – 70 min
04 · 70 – 85 minRehearse Messages & Spokesperson ResponsesPractise what to say — consistently
05 · 85 – 100 minSet Routing, Response Deadlines & TrackingWho responds, how fast, and how it's tracked
06 · 100 – 110 minQuestions and AnswersYour questions, answered by the specialist
07 · 110 – 115 minClosing Notes & Certificate of ParticipationKey takeaways and your certificate
08 · 115 – 120 minPhoto SessionA group photo to close the workshop
→ BUSINESS RESPONSE
What you walk away with

Outcomes, not just ideas.

A response workflow

From enquiry to the right team, with clear next steps.

A draft approved-message bank

Consistent answers your team can use.

An enquiry tracker & deadlines

Response deadlines and tracking so nothing is missed.

A 30-day improvement plan

Feedback-led steps to improve the journey.

Certificate of Participation

Presented at the close of the workshop.

Who should attend
Publicity & marketing teamsSales or admissions staffCustomer service teamsSpokespersonsOperations managersBusiness owners
Our promise

What you leave with

Leave with a response workflow, draft approved-message bank, enquiry tracker, response deadlines, and a 30-day improvement plan. Business results also depend on offering quality, capacity, and follow-through.

Reserve your seat
WCS Branded Folder

Every participant takes home a WCS branded folder.

  • 7 printed case studies
  • 2 business magazines
  • A FosCon Blueprint
  • A Checklist Sheet
  • 1 pen drive

Workshop-specific templates support implementation and review.

The fee
₹3,000per participant
Seats limited to 30 participants
Fee includes
  • 2-hour practical workshop
  • Refreshments & High Tea
  • Certificate of Participation
  • WCS branded folder
Enquire & reserve
Go deeper

Publicity & AI Campaign Program

This workshop is one practical part of publicity. The Publicity & AI Campaign Program covers all of it — 6 courses and 45 modules, from how publicity works to forecasting and evaluating campaigns.

Limited seats

Link audience understanding with clear messages, convenient next steps and prompt enquiry handling.

AI-Business Hall, 3rd Floor, WCS, Jaipur · To be announced · 2 hours · ₹3,000 per participant

For inquiry: Namrata Mehta · movement@bbv-ai.in